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1 emotional purchase
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2 emotional
MARKETING (reaction, response) émotionnel(elle)emotional purchase achat m d'émotionThe importance of image in fashion retailing cannot be underestimated: "It is 90% an emotional purchase," says Kindleysides. His view is supported by academic research: "Store design in this market … is crucial in the first place for attracting customers to the store and then for creating the right atmosphere for purchase."
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